Introducing Personal Social Responsibility as a key element to upgrade CSR
نویسندگان
چکیده
منابع مشابه
Development of a Corporate Social Responsibility (csr) Concept for Croatia
As a country in the process of stabilisation and accession to the European Union, Croatia is under strong pressure to bring itself into line with EU policies. One policy concept, which is rapidly growing in importance in European markets, is Corporate Social Responsibility (CSR). At the same time, Croatian enterprises, in particular small and medium-sized enterprises (SMEs) are under pressure t...
متن کاملCorporate Social Responsibility (CSR) Models and Theories in Stakeholder Dialogue
The pharmaceutical sector, an industry already facing stiff tests in the form of intensified competition and strategic consolidation, has increasingly become subject to a variety of other pressures. Significantly, in common with other large-scale businesses, pharmaceutical firms are being exhorted to respond positively to the challenge of corporate (social) responsibility (CSR). Clearly, for in...
متن کاملCross-cultural differences in concrete and abstract corporate social responsibility (CSR) campaigns: perceived message clarity and perceived CSR as mediators
Guided by Hofstede’s (Culture’s consequences: Comparing values, behaviors, institutions, and organizations across nations, 2001) cultural value of uncertainty avoidance, this study tests whether the effect of concrete vs. abstract CSR campaign messages on attitude toward the company and purchase intention varies by cultural difference in uncertainty avoidance and whether such effect is mediated...
متن کامل[Design and validation of the CSR-Hospital-SP scale to measure corporate social responsibility].
OBJECTIVE To design and validate a scale (CSR-Hospital-SP) to determine health professionals' views on the approach of management to corporate social responsibility (CSR) in their hospital. METHODS The literature was reviewed to identify the main CSR scales and select the dimensions to be evaluated. The initial version of the scale consisted of 25 items. A convenience sample of a minimum of 2...
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ژورنال
عنوان ژورنال: Spanish Journal of Marketing - ESIC
سال: 2017
ISSN: 2444-9695
DOI: 10.1016/j.sjme.2017.04.001